Sales forecasting is a critical activity for any team, but many companies have a hard time getting it right. Business pressures or subjective measures – emotions and opinion – often have too much weight, and distort the process. For business leaders who want to give their teams a dependable way of analyzing deals so they can focus on activities that will result in more closes, sales negotiator training should include some aspect of sales forecasting.
Most sales or negotiation training focuses on the process, rather than the “why” and “how.” Yet this process delivers more repeatable success if we know how to analyze and predict the outcomes of our sales opportunities. Some of the most critical negotiation work happens during analysis and preparation – long before we discuss pricing and terms at the negotiation table. Negotiators who learn a structured approach to sales forecasting learn more about: Read more