
Insights on Business and Sales Negotiation
Join us for insights on how to negotiate a winning balance, where where both sides understand and appreciate the value they receive. As a result, you are more likely to forge a long-lasting relationship that yields more and better opportunities in the future. This idea underpins K&R Negotiations’ Win Wisely™ approach and underlines the importance of using leverage wisely.
SOAP
In our recent rounds of negotiation consulting for our Clients' year-end transactions, we saw one practice from a US-based sales executive that we admire greatly (both the practice and the executive). You can use it, and if you are as successful as she is, you'll be happy. It's called the "Summary On A Page" (SOAP).
Maybe she got it from her children's 6th grade English class, but a good idea is a good idea regardless of the source. For some reason, when we described this in Spain, our client there called it a SOAP. Maybe everyone knows this practice (although no one we discussed it with seemed to), or maybe this is an interesting case of cross-language acronym usage. So SOAP it is.
If you recall our recent article "Procurement Gets a Ferrari", you know that many buyers come in with…
What The Nova Scotia Business Journal knows that you don't
There was a recent article in the Nova Scotia Business Journal that contained a fundamental principle for successful negotiators. In the article titled "Five Fatal Business Mistakes", the author included the following: "The psychology of the customer is vital to marketing and sales success. ...The prescription has three parts: do the research, listen very carefully and, most importantly, act decisively for the long term."
How simple is that? Yet in consulting session after consulting session, we see failures to perform on these basic tasks. Let's take a look at how these simple precepts work, and where the failure to perform occurs.
Do the research. Many sellers provide references and high-level benefit statements, such as these:
"99 satisfied clients can't be wrong."
"Our…
Procurement gets a Ferrari
K&R does a lot of work near year-end. In addition to delivering Negotiation Skills Workshops, we directly consult on sales that are projected (or sometimes just hoped) to close before December 31st.
Having had many of these discussions lately, one thing struck me as a pervasive problem. Many sellers who consulted with us said something like this: “Procurement told me that they need to reduce costs with us to 10% below last year’s spend. I have a plan to do it, and with that plan I think I can close this deal by year end.” To me, this is Procurement asking for a Ferrari (or for any other very hard to obtain item). Let’s talk about why.
Let’s recall the K&R Negotiation Success RangeTM. The NSRTM is a tool for analyzing the range in which both parties can succeed…
Technology Buyers and “Advance Fee Fraud”
First - we're not really writing that technology buyers are defrauding sellers - so don't send nasty letters. But there is a common technique that buyers use that has a parallel to the infamous Advance Fee Fraud, and which provides a negotiation lesson for sellers.
An Advance Fee Fraud, also known as a "Nigerian letter" scam, or a 419 scam (named after the part of the Nigerian criminal code that deals with fraud), or a bunch of other names, is not unique to Nigeria. Perhaps you have received the email...
DEAR SIR,
CONFIDENTIAL BUSINESS PROPOSAL
HAVING CONSULTED WITH MY COLLEAGUES AND BASED ON THE INFORMATION GATHERED FROM THE NIGERIAN CHAMBERS OF COMMERCE AND INDUSTRY, I HAVE THE PRIVILEGE TO REQUEST FOR YOUR ASSISTANCE TO TRANSFER THE SUM OF $47,500,000.00...
In case you…
The Qualcomm and Nokia Patent Agreement
In a previous article we discussed Negotiation Leverage in the long-running, but recently settled Qualcomm/Nokia patent dispute. Setting leverage aside, let's look at just one of the reported terms of that agreement as an illustration of one of K&R's Six Principles of Negotiation.
The principle is this: "Terms Cost Money, Someone Pays the Tab (expense)."
What the principle means is that as you negotiate, you should consider that every term in the final agreement will cost one side or the other money. You should therefore be careful when altering your terms. Mistakes can be expensive.
This does not mean, however, that the cost to each party is the same.
First example: in the Qualcomm/Nokia case, the agreement included an up-front payment and then per-unit royalties from…
An Outage at Netflix
A lovely (to us, not so much to Netflix) example of how to make a value argument in sales arose after a recent Netflix technical problem caused their web site to go down, and shipments of movies to stop for days.
The unknown technical issue was rumored to be internal to a proprietary software solution Netflix uses to manage their movie reservation/shipping/check-in/check-out processes. The head of Netflix operations actually posted some status on their blog on Tuesday, apologizing for the problem. He posted again on Wednesday, then two more times on Thursday. All shipping function was not yet restored when we started this article.
How does this relate to value and sales? The best sales arguments compel action based on a reward if you take action (buy) or a risk if you don’t. If you…
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Creating Value-Based Leverage
In this short video, learn why negotiation is really the art of finding agreement.
Mladen Kresic introduces the concept of value-based negotiations leverage and why it is a powerful tool for moving conversations to an agreement.





