More on Lose Credibility, Lose Leverage

Well, after last week’s “Lose Credibility, Lose Leverage” story about T-Mobile, Microsoft and the Sidekick, we can barely keep up.  Hitting the news this week: Microsoft and T-Mobile recover (sort of), IBM and the state of Indiana, “Balloon boy”, Raj Rajaratnam arrested, Energy Star© appliances that are not actually more efficient…

Where will it all end?  Google those, and get the scoop.  All of these fall into a fundamental category of credibility and the impact credibility has on leverage.  Will Rogers said, “Rumor travels faster, but it don’t stay put as long as truth.”  There is plenty of opportunity in the interim to feel pain, and if the rumor and truth coincide, the long-term outlook can be grim.  Preserve your credibility. (td)