Opportunity Forensics: Accurately Predicting When Your Deals Will Land and How

Posted on October 13, 2011 | Filed Under Opportunity Forensics | View the Print Version

While many believe themselves proficient at sales forecasting, often these critical predictions are based on arbitrary timelines ("It’s the end of Q4!"), emotion and opinion. The fact is, opportunities progress, and then close (or not) for predictable reasons, and at predictable times. Opportunity Forensics™ moves sales forecasting out of the subjective realm and into a specifically directive process where you can identify the tasks that will deliver revenue you can count on.

We assist our clients by developing a methodical filtering process that identifies the gaps with their prospects and assists them in developing action plans to move them to closing. This innovative approach to sales forecasting replaces subjectivity with objective, measurable forecasts and provides a framework for a customized sales process based on how your sales team sells.

K&R Opportunity Forensics™ builds your ability to understand and analyze all aspects of the sales process. Our clients learn:

  • Why clients act or don’t act.
  • How to persuade, and what value arguments to make at what time.
  • Which factors determine when and if an opportunity will close. Early in the process, you will understand what you can and cannot control.
  • How to apply a specific, repeatable structure to assess and improve value statements, and make a simple prediction of time to close.
  • The Value Matrix™ – the attributes of value and its use in persuasion.
  • Timestamps – what are the elements that can be used to influence time to close?
  • Execution leverage – internal and external teamwork.
  • Degree of difficulty – how incumbency and the customer’s business condition affect the timeline.

K&R Opportunity Forensics ™ can show you the milestones of your sale, enlighten your sales team to where they are in the sale, and their likelihood to close.

Once you understand the precise tasks ahead, they can move forward. This adds certainty to your sales teams forecast and keeps your team from working on opportunities that are not going to close. Reliable forecasts provide rippling benefits throughout your organization – from sales, to planning, to manufacturing, to resource requirements.

Find out more about how Opportunity Forensics™ can improve your sales performance.

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